Planet Nutrition retails products and nutritional programs for the diet and nutrition industry. The company has an extensive line of products which range from established nutritional supplements- vitamin, minerals supplements, herbal supplements, sports nutrition products, and diet and energy products.
The company is poised for growth as the nation’s concerns about health and weight issues continues to increase. According to the Nutritional Business Journal, the global nutrition market grew from $172 billion to $226 billion in just three years.
Planet Nutrition utilizes various marketing techniques for promoting its dietary supplements and nutritional products. The company has an online store where leading products are sold, and plans to increase sales growing a franchise.
The Senior Analyst who completed the report concluded, “Because of its exceptional growth prospects, we think these shares warrant a premium valuation relative to the nutritional products peer group and are initiating coverage of Planet Nutrition with a Speculative Buy rating and a $0.04 price target. Our price target is based on a discounted present value of our 2009 market capitalization target, which in turn was determined by multiplying our 2009 revenue estimate by a 3.0 times Price/Sales multiple.”