Banjo & Matilda, an emerging high growth Australian lifestyle brand announced today that it has successfully increased the number of retail outlets “doors” currently stocking Banjo & Matilda products to 40 outlets up from 18 since Q4 of 2013, showing an increase of 122%. The company also expects to increase the number of retailer outlets by September 2014 by 433% to 96 outlets based upon forward wholesale orders received. The growth of retail outlets has been a combination of new major retailers and specialty independent outlets, showing the brands positive market adoption and penetration.
“We view the number of retailer’s stocking our products as the prime indicator to sales momentum and health of the brand. We are pleased with the expansion of retail outlets and momentum, and expect the growth to continue through the balance of this year. Our long term objective is to grow our distribution similarly to market competitors we respect such as fast growing Vince (VNCE), which is in over 2,100 retail outlets and Zadig & Voltair which has had a similar growth path to our own.” said CEO Ben Macpherson.
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