Today, Augme® Technologies, Inc. announced that its subsidiary, Hipcricket®, Inc. has hired David Hostetter as its senior vice president of engineering and Tony Kippen as its vice president of analytics. Hipcricket, a mobile engagement platforms provider, helps businesses drive awareness, sales, and brand loyalty; the addition of Mr. Hostetter and Mr. Kippen strengthens Hipcricket’s market presence and will allow the company to provide better solutions to both businesses and their consumers.
With over 20 years of industry experience, Mr. Hostetter is well versed in deploying data-driven emerging technologies to lower costs and drive profits for businesses. Most recently, he was the CTO of Fabric Worldwide, where he managed a globally distributed team that built a digital marketing operation system. Prior to Fabric Worldwide, Mr. Hostetter spent decades at the forefront of big data, digital media, and machine scalability, including time as the EVP/CTO for Loudeye (acquired by Nokia), VP of Engineering for MOD Systems (backed by Toshiba and NCR), and over 11 years at Microsoft. While at Microsoft, he spearheaded and patented innovative offerings around metadata and applied analytics.
Mr. Kippen, an acknowledged leader in applied analytics, will oversee Hipcricket’s analytics initiatives in his new role. Mr. Kippen’s groundbreaking work at Avenue A Razorfish (aQuantive) in the early 2000s paved the way for today’s big data revolution by developing the technologies and business processes to capture, apply and optimize discrete data elements to enhance digital consumer engagement. Kippen’s 15 years of industry experience includes time spent at Microsoft, HP, Megode, Locus, MRG, Efinancial, and many others.
Hipcricket’s CEO, Ivan Braiker, remarked, “The collection, analysis, and application of data to enhance the relevance and ROI of a mobile engagement is the single biggest value add in the mobile ecosystem, both today and for the foreseeable future. Hiring proven technology executives of the caliber of David and Tony, who have decades of innovation at the nexus of technology and applied data, illustrates the strength of our position in the market and our absolute commitment to providing our clients with mobile engagement solutions which fully capture the value of each and every consumer mobile engagement.”
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