ATG (Art Technology Group) Inc. (Nasdaq: ARTG) provides application suites to highly personalized e-commerce sites. The company’s software and platform-neutral optimization services can be added to any Website to boost conversion and order size. ATG’s customer base includes such big names as AT&T, Best Buy, Coca-Cola, Continental Airlines, Dell, Hewlett-Packard, Hilton, Louis Vuitton, Macy’s, and many more.
The company today announced that Zinio, the leading platform and service for digital magazines and books, will join ATG’s extensive client list. The company has selected ATG as its newest e-commerce solutions provider, in which ATG will power Zinio’s re-launch and expansion of its global suite of digital and interactive published content.
“Today we welcome Zinio into the ATG family,” Bill Zujewski, ATG’s vice president of product marketing stated in the press release. “Through the use of the ATG Commerce Suite, the ATG Commerce Service Center and eStara Click to Call, Zinio.com will offer consumers an unparalleled option for finding the digital content they seek, with an easy-to-navigate site and access to customer care that will consider their individual needs and preferences. Consumers will be delighted with the new site and Zinio’s business will benefit from the increased conversion rates and order sizes ATG’s software will drive for them.”
Zinio currently sells more than 500,000 digital products, delivering more than 20 million issues annually for its growing base of 3.5 million readers. The company’s library of publications grows daily, having currently accumulated about 1,000 domestic and more than 500 international titles. Zinio consumers can access publications either directly from the Website or can download the information to a patented offline reader.
“Consumers are increasingly turning exclusively to the Web for all of their needs: from entertainment to news to research. As a result, there is a great demand for the level of instant fulfillment and personalization that Zinio’s digital publications provide,” Jeanniey Mullen, chief marketing officer and executive vice president of Zinio stated. “We’re excited to work with ATG to increase the reach of Zinio through an e-commerce partner that is equipped to handle the growing interest in our technology. Through this relationship with ATG, we will continue to be the most efficient and user-friendly resource for accessing and purchasing digital magazine content.”
ATG will supply Zinio with its ATG Commerce Suite; ATG Commerce Service Center; and eStara Click-to-Call.
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