As part of its mission to build brand awareness in one of the country’s fastest-growing vodka markets, the Aristocrat Group Corp. (OTCBB: ASCC) will be in Austin later this month to promote RWB Ultra-Premium Handcrafted Vodka to the exclusive clientele at Radical Cup Texas’ track days at Circuit of the Americas.
Also on hand will be the RWB Vodka-branded Radical SR3 racecar, which will be revved-up and ready to compete in the time trials and races, as well as provide thrill rides around the track for the lucky few.
“This is a terrific event that’s going to attract a lot of the elite names in the North American racing scene,” said ASCC CEO Robert Federowicz. “It’s an opportunity to introduce RWB Vodka brand to a very exclusive group of highly successful and fun-loving people who can help make this brand an even bigger hit in the Lone Star State.
“Select motor sport events have always been key to our promotions strategy for RWB Vodka, and these track days fit our target demographics perfectly,” he added.
In addition to the RWB car, RWB Vodka promotions staff will be in attendance to provide branded merchandise to its fans.
Having received 17 awards in such a short time, RWB Ultra-Premium Handcrafted Vodka is among the most highly decorated vodkas in the distilled spirits marketplace. It is the lynchpin of a growing portfolio of brands marketed and developed by the Aristocrat Group Corp. as the company works to capitalize on the rising commercial popularity of the domestic distilled spirits sector.