As the multi-billion-dollar market for gluten-free products continues to grow, the Aristocrat Group Corp. (OTCBB: ASCC) announced today that its flagship product, RWB Ultra-Premium Handcrafted Vodka, has met the necessary requirements to include “gluten-free” labeling in Canada. The distilled spirit already bears the “gluten-free” label in the U.S.
“This was a major priority for our company as we prepare to launch RWB Vodka in Canada,” said ASCC CEO Robert Federowicz. “Labeling our bottles as ‘gluten-free’ will be a tremendous advantage in standing out in the marketplace. We want consumers to be confident that RWB is 100-percent pure and uncontaminated by gluten.”
RWB Vodka will soon be one of very few distilled spirits products with “gluten-free” on the label in Canada. Canadian regulators required ASCC to have RWB Vodka tested by an independent laboratory to confirm its “gluten-free” status. Expanding distribution into Canada—where vodka is the most popular distilled spirit in the country—is a top concern for the company this year. In April, the company registered new product codes in Canada for RWB Vodka.
ASCC is making plans for dramatic growth in 2015 behind the continued success of RWB as well as a closely guarded new product that the company expects to debut this spring. Last week, ASCC announced that it was seeking out expanded warehouse space and additional fleet vehicles to help satisfy growing demand for its spirit brands.
RWB Handcrafted Ultra-Premium Vodka is already available at hundreds of retail locations and online. Soon, the company hopes to boost its business dramatically by unveiling a new brand this spring poised to offer consumers an unprecedented level of convenience—creating a whole new market segment in the process.