In its continuing efforts to expand its brand marketing internationally, the Aristocrat Group Corp. (OTCBB: ASCC) announced today that the company submitted for registration product codes for its RWB Handcrafted Ultra-Premium Vodka products to begin selling the distilled spirit in British Columbia.
ASCC has targeted Canada for expansion for some time. There, vodka is the most popular distilled spirit in the country. Industry association Spirits Canada announced that vodka surpassed whiskey as the largest volume category in 2010. As one of the world’s top markets for vodka, Canada represents a crucial North American expansion target as ASCC works to build its brands beyond the United States.
“We’ve been in talks with Canadian distributors about supplying RWB Vodka north of the border for months,” said ASCC CEO Robert Federowicz. “Submitting these UPCs is the next step toward putting bottles on store shelves there. It’s is a big step for our company, and we’re very excited to make it happen.”
ASCC is making plans for dramatic growth in 2015 behind the continued success of RWB as well as a closely guarded new product that the company expects to debut this spring. Last week, ASCC announced that it was seeking out expanded warehouse space and additional fleet vehicles to help satisfy growing demand for its spirit brands.
RWB Handcrafted Ultra-Premium Vodka is already available at hundreds of retail locations and online. Soon, the company hopes to boost its business dramatically by unveiling a new brand this spring poised to offer consumers an unprecedented level of convenience—creating a whole new market segment in the process.