In its pursuit of potentially lucrative new opportunities in the booming global bourbon market, the Aristocrat Group Corp.’s (OTCBB: ASCC) executive leadership is planning a trip to Kentucky and Tennessee to scout distilleries for possible partnership or acquisition.
Bourbon is currently the hottest distilled spirit in the world, and especially in the U.S., where bourbon and Tennessee whiskey revenue has leapt 47 percent over the past five years to a total of $2.68 billion in 2014. An IWSR survey commission by Vinexpo predicts that global bourbon sales will increase by nearly 20 percent more in the next five years, and ASCC is making plans to capitalize on that growth.
“Demand for bourbon is rising at an unprecedented pace,” said ASCC CEO Robert Federowicz. “Consumers around the world are clamoring for aged, authentic, hand-crafted bourbons, and Kentucky and Tennessee are where we’ll find them.”
ASCC will seek out the perfect bourbon to add to its growing stable of distilled spirits brands alongside its flagship product, RWB Ultra-Premium Handcrafted Vodka. The company is already hard at work testing new products, packaging and price points for release in 2015, with its next offering planned to hit store shelves this spring.