As the U.S. spirits market grows by 3 percent in 2012, vodka’s expansion continues. That’s why the Aristocrat Group Corp.’s brand management division, Luxuria Brands, is very excited about the upcoming launch of its new vodka brand.
“While the details of the new vodka are going to remain under wraps for a few more weeks, I am confident that the market will respond very well to our ‘Ultra-premium, Made in America, by Americans, for Everyone Vodka,’” Federowicz said. “The combination of innovative marketing elements, grass-roots approach to distribution, attractive product design and competitive pricing will make our flagship brand an instant success.”
Its no secret that the company is hoping to repeat the undeniable success of Tito’s Vodka. The year it was released, the production of Tito’s vodka reached just 1,000 cases. 10 years later Tito’s was selling 160,000 cases. Considering that ASCC will not be facing similar production restraints, projected sales volume of ASCC’s new vodka for the remainder of 2013 are bound to be into thousands of cases. At this rate reaching 60,000 cases a year seems easily attainable. This translates into annual sales of $20 million. With the goal to add flavored vodkas, as well as a new, innovative distilled spirit to its portfolio in 2014, the prospects for Aristocrat’s alcohol subsidiary are looking good.
ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico’s FAS, Inc. (NYSE: CHS).
For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html
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