Leading multi-platform product marketing company and online shopping destination, As Seen On TV announced its success with strategic partner Lightning Launch, LLC, a prominent direct response product company.
The two companies, who first collaborated in late August of this year, have already signed a dozen deals with inventors to bring to market new consumer products. “We’re delighted to be working with Lightning Launch and have continued to see great response from the inventor community toward the As Seen On TV brand,” commented Ronald C. Pruett, Jr., CEO of As Seen On TV, Inc. “In the last 45 days, our new Product Development Team has already reviewed more than 120 products, and we expect those numbers to continue to grow.”
An entrepreneur of note who chose to work with As Seen On TV under its new licensing model is Mary Gattineri. Gattineri first introduced her remarkable invention The Magical Pan on the Food Network series Invention Hunters this last June. Her innovative pan comes packaged with inserts of all shapes and sizes in order to make delicious treats such as desserts, pizza, casseroles and many other dishes, all in the same pan at the same time. “I’m looking forward to working with As Seen On TV to bring The Magical Pan to the mass marketplace,” said Gattineri. “It will make everyone a success while cooking and baking at home.”
As Seen On TV implements a two-pronged approach in order to identify fantastic new products. Inventors can currently go onto AsSeenOnTV.com to submit their concepts with the click of a button or they can attend one of the company’s nationwide pitch events specifically for inventors, featuring Kevin Harrington, Chairman of As Seen On TV, Inc. and original investor shark from ABC’s Shark Tank. Inventors and entrepreneurs alike are allowed to pitch their products to a panel of product experts led by Harrington. In return inventors receive invaluable feedback on their creations as well as the chance at a future deal with As Seen On TV. The first of these events took place last month in Las Vegas, NV and based on its success, As Seen on TV plans to host additional national event. The second event is to be held next month in New York City, NY.
“Although I was happy to receive Mr. Harrington’s feedback on my product at the Las Vegas pitch event, I was even happier to walk away with a signed deal with As Seen On TV,” said James Kuenzinger, creator of the Zinger Grill, a collapsible fire pit and all-in-one grill assembly. “As Seen On TV’s team of experts has the knowledge and industry relationships to take my product to the next level.”
With creative inventors like Gattineri and Kuenzinger enthusiastically on board, As Seen On TV expects to build a strong portfolio of products especially as it prepares to launch its own crowdfunding site aimed at both inventors and entrepreneurs.
For information on As Seen on TV’s upcoming crowdfunding platform, please visit www.crowdfunding.astvinc.com
Let us hear your thoughts below: