Amico Games, www.amicogames.com – a leader in China’s interactive entertainment and MMORPG (massively multiplayer online role playing game) market with 28M registered users, reported yesterday the launch of mobile phone game distribution portal E-Ge-Ge, www.egege.com.cn (also accessible at www.01234.com.cn).
The new portal will act as a delivery hub for AMCG’s hugely successful mobile phone games, like Miracle Journey to the West, which has some 15M registered users due to its massive appeal as an adaptation from classical Chinese culture into an engaging MMORPG.
China Mobile is a huge market; in fact, it is the world’s largest mobile network with the greatest number of mobile subscribers, and the WAP platform provides a powerful architecture for designing amazing games for the largely 3G user space.
Amico is also the first Chinese company to cooperate with mobile phone titan, Nokia, putting the Company in excellent position to generate solid returns for its shareholders.
CEO of AMCG, Peter Liu, called the huge subscriber base of 28M a critical mass prompting the Company to activate E-Ge-Ge, commensurate with a growth strategy that is determined to expand from game development into game operations.
Liu explained that distributing the games via the new portal would allow AMCG to capture 90% of in-game revenues by reducing reliance on independent distributors, who can consume up to 70% of game revenue from the end users.
Liu concludes that E-Ge-Ge will act as a vehicle, driving profit margins on the games the Company develops while offering a robust marketing, operational and customer support platform that can seamlessly integrate third party development in order to open up additional revenue streams.
Amico has the content and the delivery capacity to surge ahead in the rapidly expanding mobile market in China with ever greater efficiency.
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