A recent article on InvestorsHub (http://dtn.fm/zd6Hj) describing the unique capabilities of Alternet Systems in such data technologies as data analytics, microsegments, and hyper localization showed how valuable advanced number crunching tools can be in helping business take full advantage of targeted spending opportunities on holidays such as St. Patrick’s Day. The article indicated how, for this one holiday alone, spending approaches $5 billion, pointing out that:
- Over 80% of Americans will be wearing green
- Approximately 35% will be preparing a special meal at home
- 30% will go to a party at a bar
- 20% will go to a private party
- 20% will decorate either their workplace or home
- Guinness Beer daily sales more than double on St. Patrick’s Day
The article also brought home the fact that more Americans claim Irish heritage (some 40 million) than live in Ireland, with more people celebrating the holiday every year.
In order to successfully tap such vast and growing markets, the article covers the importance of truly targeted marketing, involving such concepts as the above mentioned hyper localization and microsegmentation. Traditional mass marketing is being replaced by intensely focused campaigns, which can zero in on specific market populations and times, but all of this is possible only with big data analytics, collecting and processing data in ways never before possible. Having access to such new technologies now provides a clear competitive advantage, and Alternet Systems is offering a gateway with its unique Data Analytics solution for both large and small companies and organizations.
For more information, visit www.alternetsystems.com
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