HeadsUp Entertainment International, Inc. (HDUP) is a global media and entertainment company engaged in the production, co-production and televising entertainment, poker and sports-related content for the Canadian and International television networks. It is estimated that 1 in 3 North Americans play poker on a semi-regular basis. Whether it be online, at a casino, or with friends, HeadsUp has taken notice to this growing sport and is a leader in bringing it to the Canadian marketplace.
The company is currently working on hosting the 2008 Canadian Open Poker Championships taking place March 5-9, 2008 in Calgary. The tournament will be aired across Canada, and through sponsorship and national media sales, the first quarter is looking strong and should swing the company into the black financially.
The company has partnered up with media giants Roger’s Sportnet, Inc. and The ScoreTelevision Network. This allows HeadsUp to produce poker tournament related programming, and then air them on the networks. Bringing poker pros and celebrities to their poker tournaments, which includes Jennifer Tilly, Phil “The Unibomber” Laak, Mel Judah, 1996 World Series of Poker Champion Huck Seed, and Greg “FBT” Mueller, creates an advantage as well as an exciting buzz for HeadsUp. In Canada, the Canadian prize pools for poker tournaments are tax free and with US and Canadian dollar parity, the turnout should continue to grow.
During the first two years of operations, HeadsUp produced seven hours of poker tournament-related programming for Roger’s Sportsnet, Inc. and The ScoreTelevision Network. In 2008, HeadsUp hopes to triple that by producing over 20 hours of nationally televised poker programming. The company is on track to complete its initial plan to produce over 90% of all poker programming in the Canadian marketplace.
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