Aladdin Beverage from Brooklyn, New York is aiming at the growing niche market of those that appreciate quality import beers. With the trend in many industries shifting towards lower consumption but of higher end products, this company is perfectly positioned to capitalize on these market trends. According to a number of beer executives, import beers are at the top of many of these High-End consumers’ lists.
The long term trend is also supporting this as over the past 30 years import beers have grown every year except a short dip in 1992. Another recent trend towards Microbrewers has also seemed to speed up the growth in imports according to Fred Graefenhain, Marketing Director for Barton Brands importers of the St. Pauli Girl Beer. He is quoted saying, “People have tried the micros; obviously there are a lot of good ones. But trying micros opened them to the whole import category, and they’re trying brands with quality and tradition.” Imports now hold a little more than 12% of the US beer market and continue to grow.
In the age of Starbucks Coffee where your beverage says a lot about you, Import beers offer an upscale image that is authentic. They also give the drinkers a taste of many different heritages around the world. Consumers are also demanding greater variety and import beers offer this added diversity within the Beverage market.
As consumers continue to trade up for the premium import brands, the company intends offer a greater selection of choice imports. With the expected continued growth of Premium Import Beers, Aladdin Beverage seeks to take advantage of the growing trend towards Higher-End Beer Consumption.
Aladdin Beverage Company based out of New York is a premier importer of unique and tasteful Beers from around the world. Only the finest brews with the best looking packages are selected from small breweries worldwide. The company sees its customers as those who enjoy and appreciate a high quality import beer. It sells directly to distributors throughout North America. It is their intention to become the number distributor of Premium import beers within their industry and achieve long term profitability. They are traded under the symbol ADTJ.OB.
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