Aladdin Beverage recently announced that it has completed an agreement to become the U.S. importer for Kross Beer, Chile’s fastest-growing premium beer. The unique beer offers a genuine difference in taste and quality from other beers and is expected to be available after the brewery upgrades and expands its brewery due to the rapid growth.
Kross has expanded in leaps and bounds since its inception in 2003. The company is currently distributing to approximately 120 bars and the largest grocery chain in the Chilean market. In order to meet demand, production capacity has been increased from 2,000 liters a month to 40,000 liters a month, and will increase to 150,000 after the current expansion project is completed.
Ted O’Connor, President of Aladdin Beverage, stated, “We couldn’t happier. Kross is a niche independent brewery and we look forward to growing their brand together with them. Consumers are ‘trading up’ and looking for choices in the premium beer category. Kross understands what it takes to be a superb beer and we could not be more pleased.”
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