- “Between government regulations and rigid policies from Big Tech, marketing cannabis will keep you on your toes,” HID article observes
- Article forecasts more brands will move to platforms that have cannabis-friendly community guidelines
- ACP positioning itself in four sectors of cannabis space: real estate, cultivation, medical research and nonprofit groups
As the cannabis landscape continues to shift, with growing numbers of states allowing some form of the substance and federal legislation examining changes in legal status, cannabis companies such as American Cannabis Partners (“ACP”) will see increasing opportunities to market their products.
“Between government regulations and rigid policies from Big Tech, marketing cannabis will keep you on your toes,” reported a recent “Hemp Industry Daily” (“HID”) article that looked at cannabis marketing trends for this year (https://ibn.fm/aqPpO). Trends cited in the article included the observation that while Google is cracking down, other platforms are opening up.
“Advertising cannabis on Google is prohibited, but the company does grant special advertising permission to select CBD brands in its trial program,” the article said. “Google will be harsher in 2022 to those that are trying to get around its policies. . . . Last month Google announced that the company will be adding stricter measures to the Advertiser Verification Program starting in March. They’re taking transparency and privacy more seriously, and with that, they’re creating higher requirements to publish ads.”
However, the article noted that other options are available. “As cannabis brands continue to be censored on social media platforms like Facebook and Instagram, we expect to see more brands make the move to other platforms that have cannabis-friendly community guidelines, like Twitter, Reddit and Quora,” the article noted. “Of all the social media platforms, we have our eyes set on streaming platforms like Discord and Twitch in 2022. In a recent study by the Brightfield Group, up to 54% of video gamers consume cannabis while gaming.”
The article observed that Twitch has already begun to see growth as it allows cannabis-related content as long as the substance is legal in the state or country from which the stream originates and the message doesn’t attempt to sell cannabis. “With 140 million active users, we wouldn’t be surprised to see more cannabis brands partner with Twitch streamers,” the article stated.
These look-ahead evaluations are helpful for American Cannabis Partners, which is a fully licensed, large-scale, 100% organic cannabis cultivation company. The company is positioning itself in four sectors of the cannabis space: real estate, cultivation, medical research and nonprofit groups. American Cannabis Partners supplies multiple forms of raw product at wholesale prices for manufacturing, distribution and retail licenses in both the medical and recreational markets. Its commodity pricing model enables stable profit margins for customers, aiding the company’s expansion into multiple states.
The company is currently operating in two states — California and Michigan — with a total of 12 cannabis licenses including 20,000 square feet of cultivation licenses in California and 540,000 square feet of cultivation licenses along with one retail license in Michigan.
For more information, visit the company’s website at www.ACPFarms.com.
NOTE TO INVESTORS: The latest news and updates relating to American Cannabis Partners are available in the company’s newsroom at https://ibn.fm/ACP
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