- SPYR was featured in a recent report highlighting the company’s intention to stake its claim in the burgeoning global Internet of Things market
- The company continues to identify and target acquisitions to potentially grow its footprint in the industry and increase its product offerings, the report notes
- SPYR also announced it had further expanded the airing schedule of its MagixDrive national commercial to help more customers discover the wireless CarPlay device
SPYR (OTCQB: SPYR), dba SPYR Technologies, was featured in a recent Emerging Markets Report published by investor relations consultants Emerging Markets Consulting (“EMC”). Entitled “Home Smart Home.” The report offers a brief overview of SPYR, a technology company that, through its wholly-owned affiliate, Applied Magix, Inc., operates in the Internet of Things (“IoT”) space by developing and reselling Apple(R)-ecosystem-compatible products (https://ibn.fm/6rg9Y).
The report highlights SPYR’s plans to grow its footprint in the burgeoning multi-billion-dollar smart home market, as well as expand its product offerings, by continuously identifying and targeting key acquisitions. Companies developing artificial intelligence (“AI”) and smart-technology products are on SPYR’s acquisition radar.
“SPYR’s offering life hacks your world with a suite of innovative services that exploit Apple’s core products to deliver unique value and life-changing efficiency in your home and car. On top of that, SPYR is creating proprietary products to add to Apple’s ubiquitous universe, thus inserting themselves into one of the most widely held – literally – platforms on earth,” reads the report.
Analysts at Fortune Business Insights project that the global IoT market will grow at a 25.4% CAGR between 2021 and 2028, moving from $381.30 billion to $1.855 trillion by the end of the forecast period (https://ibn.fm/88YNa). And SPYR, the Emerging Markets Report notes, is looking to stake its claim in this market.
The Emerging Markets Report aims to provide a snapshot of the hottest, innovative companies making a mark on the marketplace. And SPYR is indeed having a transformation impact, as seen through the acceptance as well as positive responses from the public following the its first marketing campaign for its subsidiary.
Working with TVA Media Group (“TVA”) and BB3 Advertising, SPYR began a dynamic TV ad campaign for Applied Magix’s wireless CarPlay device, MagixDrive, toward the end of last year. The campaign commenced with test airings of the commercials on various channels and timeslots during the last week of December. These airings helped craft a strategic broadcast strategy, and on January 11, SPYR announced its marketing campaign, which comprises 30 and 40 second TV ads, would air in additional markets in a move that aimed to broaden viewership. The ads would also be aired at an increased frequency (https://ibn.fm/813RP).
Recently, SPYR announced it had further expanded the airing schedule of its MagixDrive national commercial. The new airings, which commenced on February 7, were anticipated to substantially increase the reach and visibility of MagixDrive (https://ibn.fm/p6dg6).
“We were quite satisfied with the results from the first wave of our commercial’s broadcast. By further increasing both the reach and frequency, we hope that more customers will discover our innovative MagixDrive product,” commented Applied Magix CEO Dr. Harald Zink. “After we first saw the finished commercial, it was very satisfying to see the public respond positively to it.”
MagixDrive is currently available in a special TV bundle that also includes MagixBlock Data Blockers and the MagixCharge in-car power adapter for $199.99 (https://ibn.fm/yuaDF).
For product information, please see the Applied Magix website at https://AppliedMagix.com, or specific product sites:
- MagixDrive Wireless CarPlay Adapter – https://appliedmagix.com/MagixDriveBundle
- HomeKit Secure Video Camera with iCloud Storage – https://appliedmagix.com/HomeKitCamera
- Multipurpose Sensor with Alarm – https://appliedmagix.com/HomeKitAlarmSensor
- Environment and Motion Sensor – https://appliedmagix.com/HomeKitMotionSensor
- Window and Door Contact Sensor – https://appliedmagix.com/HomeKitContactSensor
- MagixBlock USB DataBlocker – https://appliedmagix.com/MagixBlock
- MagixCharge Dual USB-C Car Charger – https://appliedmagix.com/MagixCharge
For more information, visit the company’s website at www.Spyr.com.
NOTE TO INVESTORS: The latest news and updates relating to SPYR are available in the company’s newsroom at https://ibn.fm/SPYR
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