- Friendable completed the acquisition of Artist Republik on January 4, 2022, with the Form 8-K filed with the SEC on January 10 offering an overview of that transaction
- The acquisition of Artist Republik in conjunction with Friendable’s flagship product Fan Pass Live artist platform allows for independent artists to create, perform, produce, and distribute their music without private representation
- President and CTO Dean Rositano was recently invited to join the Rolling Stone Culture Council, an invitation-only opportunity that sheds an additional positive light on the company within the music industry
One of the first reports in 2022 from Friendable (OTC: FDBL), a mobile technology and marketing company focused on identifying products, services, and brand opportunities with mass-market potential and scalability, was the successful acquisition of music production, distribution, marketing, and management platform Artist Republik on January 4.
The acquisition covers all of Artist Republik’s revenue, customers, back-end processes, trademarks, internet domains and other aspects necessary to carry on the business. Friendable also entered into a consulting agreement with Artist Republik’s founder, Nick Cianfaglione. The entire Asset Purchase Agreement can be found as an Exhibit with the company’s SEC 8-K filing from December 23, 2021.
Artist Republik is a subscription service designed to allow artists worldwide to take control of their music careers through networking, centralized sources, and AI-based management tools. By adding Artist Republik’s platform to Friendable’s flagship product, Fan Pass Live, the company has effectively made it possible for independent artists to manage their careers from production to performance to distribution. Artists will now be able to distribute their music on streaming platforms, receive royalties from these platforms, and create a marketplace where users can purchase beats, enhance audio production, and purchase access to curated playlists.
By acquiring Artist Republik, Friendable, and the Fan Pass Live artist platform are now able to offer new skillsets and benefits to artist members (https://ibn.fm/ZrP5W), including:
- Distribution (one-time or subscription-based) – Artists can now release their music on all major streaming platforms
- Press release promotion – Submit a draft for a blog outlet post on the artist’s page
- Spotify playlisting – Submit your playlist to curators to grow artist streaming
- Elite reviews – Artists can receive feedback on their music from notable industry artists
- Custom ARTSTLNKS – A single link where artists can promote their music, merchandise, shows, and anything else they want
- Instagram promotion – Artists can grow their audience on social media by submitting their content for placed promotion
- ‘Grow with us’ features – Spotify and Soundcloud growth marketing
- Mastering – Artists can get songs mixed and/or mastered
- Sound store – Artists can purchase or sell sounds, beats, sample packs, and more
- FeaturedX – Artists book a guest feature, co-write, midi composition, or live instrumental tracking for their next single. FeaturedX is a service that requires artists to sign up to be an artist/creator on the platform
- Biz resources – Blog promotion management, playlist curation, Instagram curation, elite reviewer, and audio engineer.
The acquisition will help Friendable expand its reach into the music distribution space, a growing market worldwide. In 2020, the global music distribution services sector was valued at $911.87 million, and it is expected to grow at a CAGR of 6.2%, resulting in a market value of $1683.08 million by 2030 (https://ibn.fm/8H0Vj). A substantial part of this growth is attributed to the need for online music distribution during the pandemic – the market was able to integrate new ways of monetizing music consumption during this time, circumventing the negative impacts other markets felt.
Since its launch in July 2020, Fan Pass Live has become a major player in the artist streaming world, driven by its unique business model and the unrelentless passion of brothers Robert A. Rositano, Jr. (“CEO”) and Dean Rositano (President and CTO) for artists and their music. Dean Rositano was recently selected to be a part of the Rolling Stone Culture Council – an invitation-only network of leaders on the cutting edge of what’s new in culture, community, and all things associated with the Rolling Stone brand. The move can further strengthen Friendable’s visibility and reach in the market.
“Having been a touring musician in my teenage years and continuing to play music as my hobby, the Rolling Stone brand has always been something I have admired, followed, and truly coveted as an industry staple,” Dean Rositano said, describing the experience (https://ibn.fm/jaD4g). “Now to be a part of a community that identifies with this very brand, while being a founding member and CTO of Fan Pass Live, it’s kind of unbelievable to see my name associated with Rolling Stone, but it’s amazing and exciting to have such an opportunity that aligns with everything we have developed and what we are all about, supporting music artists.”
For more information, visit the company’s websites at www.Friendable.com or www.FanPassLive.com.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL
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