Fund.com Inc., (FNDM.OB), an online financial information publisher focused on the $22.6 trillion investment fund market, operates a destination website of personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds (ETFs), closed end funds, commodity funds and other types of pooled investment vehicles.
In recent news, Fund.com successfully completed A and B round capital placements totaling more than $30.6 million to continue to grow the business. To generate revenue, the company will focus on pay-for-performance online advertising sales with financial product providers. Additional revenue will be generated from asset-based licensing agreements for Fund.com’s Index content, including the EQUITIES® Hedge Fund Index. With this service, the company is paid a recurring fee as a percentage of Indexed assets under management.
Fund.com is well positioned to benefit from the growing pool of individual investors in the United States, which consists of approximately 57 million American households. Additionally, two-thirds of all equity investors use the Internet for financial-related purposes and 46 percent of this total use the Internet to obtain financial news and information.
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