Fund.com intends to leverage its experience gained from Equities magazine to develop and trademark certain asset classed indexes, similar to the Russell Company indexes and S&P indexes. They have the perfect base from which to market the indexes as Equities magazine already has a number of indexes it publishes that are quite successful. Using this channel, they intend to drive business selling index licenses to Financial Management companies. They believe that the ultimate success will come from the marketing of their indexes and the ability of the Funds to sell them to investors. The company will strictly provide the branded indexes and will have no influence in the actual creation of the product.
It is expected to bring in a recurring revenue stream. Fees are based on the amount of assets under the indexes. Revenue is calculated as a percentage of these assets. Therefore, it is easy to see the importance of third party vendors successfully selling the indexed funds.
Initially they are offering a group of Bond Indexed funds with variable rates. The Bonds will mature twelve years from issuance representing twelve years of recurring revenue for the firm.
An experienced management team heads fund.com, an Online Media company that focuses on connecting Investment Fund buyers and sellers. The company backed by EQUITIES magazine, an established brand that has served retail and institutional investors since 195,1 intends to create a Marketplace for Investment Funds sellers and buyers and generate recurring revenue through Index Licensing. The company recently merged into Eastern Holdings and now trades on the Over the counter exchange under the symbol FNDM.
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