GoFish Corporation (GOFH.OB) is helping marketers reel in the big one – the elusive phenomenon known as a child’s devoted attention – by launching an online advertising network focused exclusively on youth entertainment. Building on its experience in online video and entertainment, GoFish’s new media distribution network seeks to capture the interest of 6 to 17 year-olds. GoFish Network will distribute broadband content across its network, generating additional branded inventory that supports all forms of online advertising, including rich media and video.
San Francisco-based GoFish Network reaches over 62 million unique users per month worldwide, placing its audience reach just behind Disney Online and Nickelodeon Kids & Family. In January, 17.4 million US users logged over 657 million minutes within GoFish’s network sites, according to comScore’s Media Metrix Digital Calculator.
“GoFish has built a quality, scalable solution for marketers interested in reaching youth online and a compelling alternative to portals or other more established players who are losing market share to independent sites such as those in our network,” Chairman Jim Moloshok said in press release today.
And reaching the youth market has proved profitable. Kids and teens influence a combined $225 billion in spending by their parents, according to Packaged Facts. Each month, there are over 30 million 6 to 17 year-olds online in the United States, according to comScore.
GoFish recently partnered with Viacom Inc., to offer shows like SpongeBob Squarepants, Laguna Beach, My Super Sweet Sixteen, in hopes of targeting more young viewers. In addition, many well-known advertisers have turned to the GoFish Network to reach those young viewers, including AT&T Wireless, Cartoon Network, Hewlett Packard, Lego, Mead Paper, Nintendo and Random House.
Shares of GoFish were up 6% at 35 cents during trading Tuesday.
Let us hear your thoughts below:
