There are a lot of players looking for relevance and roots in the crowded $15 billion ad tech (advertising technology) space. Capturing market share in this competitive industry requires aggressive strategy, new technologies, and the ability to successfully innovate and integrate into the evolving landscape.
While a handful of behemoths hoard the majority of ad tech market share, there’s plenty of room for smaller companies that can pull off the above-mentioned objectives to add their weight to the scale.
Los Angeles-based Social Reality is one such player. Using proprietary technology, Social Reality delivers a full suite of advertising and marketing tools and services that enable brands, agencies and publishers to target, reach and monetize their audiences. This six-year old company differentiates itself from other companies in many aspects.
Christopher Miglino, chief executive officer and one of the founders of Social Reality, has been in the ad tech game since the 90s and is moving the company forward at an impressive pace. He recently took the stage at NobleCon12 Investor Conference to showcase his company and how it is growing roots in the ad tech space.
Watch the full webcast here: http://noble.mediasite.com/mediasite/Play/e43da8714ae54e438b727cd3ffe4de7a1d?catalog=3a734bfc-b7b0-4496-95ea-5193c0db8116&playFrom=4983&autoStart=true
In short, Social Reality is building tools that brand marketers and advertisers and publishers can use to generate revenue from inventory or to buy media. The company’s core platform creates solid footing in the real time bidding (RTB) and social media markets, both of which are valued at $15 billion for 2015.
In 2014, Social Reality’s grasp in these markets generated revenues around $4 million and set in motion a reiterated forecast for $30 million in total revenues for full-year 2015.
“It’s been one of those fantastic years … we think we’ll continue to see growth into 2016. We have a lot of technologies in place now to help us make that transition of really giving our salespeople what they need to make it to the next level,” Miglino explains in his NobleCon12 presentation.
Targeting brand marketers, agencies, and online publishers, Social Reality’s sales team has built an impressive roster of customers and clients that include big names like Subaru, Time Warner Cable (NYSE: TWC), McDonald’s, Disney (NYSE: DIS), H&R Block, P&G, Wells Fargo (NYSE: WFC), State Farm, New Balance, Comcast (NYSE: CCV), Red Bull, Pantene, Sam’s Club, Kenmore, Toyota (NYSE: TM), American Red Cross and General Electric (NYSE: GE), Pfizer (NYSE: PFE) and several big pharmaceutical marketers.
Miglino’s NobleCon12 presentation provides extensive insight into Social Reality’s core platforms: SRAX (social reality ad exchange), SRAX social, SRAX MD for pharmaceutical companies. He walks through each of these products, describing their function and application, strategies for client retention and how they generate revenue.
In alignment with the prevailing trend of consolidation in the ad tech space, Social Reality boasts a strong and recent acquisition history. In 2014 the company acquired Steel Media, Social Spotlight Media and Five Delta – each of which contribute a unique component to the SRAX platform.
When you place Social Reality in a lineup of its peers, as Miglino does in the NobleCon12 presentation, you get a greater idea of who is who, what they’re doing to gain footing, and how/if they’re able to combat industry headwinds to achieve financial success.
“I think that we fit well within the eco system of the companies that are making money. We’ve had positive net income and we’re generating excess cash flow. We’ve run a really tight ship within the organization …,” he explains.
To sum up what a “tight ship” looks like for Social Reality, Miglino offers the following:
• Strong management
• Multiple recurring revenue streams
• Positioned in two multi-billion dollar markets
• Explosive year-over-year revenue growth
• Value accretive acquisition history
• Secured $25 million in financing
Closer inspection of the picture Miglino paints of Social Reality validates his confidence in the company’s ability to perform in an exciting space dominated by the big boys.
“It’s been a really exciting year this year for us. We think that we’re good at going out and finding a creed of opportunities in the market. We have another $10 million left on our line with Victory Park if there are other acquisitions for us to do,” Miglino tells the audience at NobleCon12.
The ad tech field is brimming with potential as it constantly changes with the tides of resources, innovations and products. By leveraging its core products and strong business model, Social Reality is showing it has what it takes to navigate the waters and achieve its full potential.
For more information, visit www.socialreality.com
