Leisure Direct, Inc. is a unique and innovative company in the pool, spa, and backyard recreation industry whose mission is to become the premier, highest quality and most nationally recognized manufacturer and direct marketer of pool, spa/hot tub, and outdoor recreational products in the United States. The company manufactures and assembles components of above ground pools and plans to become a major competitor in the industry by providing consumers with a wide range of products and services for pools, spas, and related patio products.
Leisure Direct recently announced that it has launched an in-home direct sales initiative named “Leisure Direct Home” and has developed a supplier and installation relationship with Royal Spa Manufacturing, located in Indianapolis, Indiana. The new in-home direct sales model is expected to provide a new sales channel for the company and provide both a convenient shopping experience and attractive pricing to its customers, while improving margins for Leisure Direct. The company expects to generate $32M in revenue from its newly formed in-home direct sales subsidiary each year.
Starting February 27th the Royal Spa dealer network will begin promoting the in-home sales model through infomercials and direct marketing. Leisure Direct Home, a wholly owned subsidiary of Leisure Direct, expects to build a commissioned sales force of over 40 representatives over the next 12 months to support the new sales model.
Dave Clark, the company’s Vice President of Marketing, will act as the President of Leisure Direct Home. Mr. Clark has more than 25 years of experience in planning, launching and growing businesses with both large public companies and entrepreneurial ventures with several companies including Mellon Bank (NYSE:BK), Ernst & Young, and Hogan Systems. As per John Ayling, Leisure Direct’s CEO, “Mr. Clark is a perfect fit for the position.”
The company is excited about its prospects moving into the New Year and looks forward to strong growth and therefore has selected Numarket Solutions, Inc. to provide investor relations strategy and corporate communication services moving forward. They have also provided their shareholders with an update on recent corporate developments and informed the shareholders that they expect 2008 to be a pivotal point in the implementation of its business plan.
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