The Aristocrat Group Corp. (OTCBB: ASCC) announced today that the company has finalized plans to debut its innovative new distilled spirits product this summer, to be followed by an extensive marketing campaign.
With the new product, ASCC aims not only to carve out a share of the lucrative U.S. spirits market, but to fundamentally reimagine the category. The company has completed all of the necessary details to craft a contemporary, American spirit and its groundbreaking packaging. Now, ASCC is mapping out the new product’s big debut.
“We have taken care to reveal very few details about this product so far, because it’s going to be the start of something big,” said ASCC CEO Robert Federowicz. “A lot of creative ideas went into producing it. We can’t wait to introduce it to the whole world, just in time for a big summer and holiday season.”
ASCC has enjoyed consistent growth since the debut of its flagship product, RWB Ultra-Premium Handcrafted Vodka. Following a dedicated marketing push that has included tasting tours, sports sponsorships and artist endorsements, the company has built considerable momentum heading into its latest product offering: In April, the company celebrated a new all-time high in total sales of RWB Vodka, and expects the numbers for May to be even better once they’re released.
