With summer now officially underway, the Aristocrat Group Corp. (OTCBB:ASCC) is preparing for a spike in the sales of its flagship product, RWB Ultra-Premium Handcrafted Vodka.
“This is always a top-performing season for vodka sales, since people are more active and on vacation in the summertime,” said ASCC CEO Robert Federowicz. “This year, we’re expecting another big spike in our sales, building on the successful growth that we’ve already achieved with this product in 2015.”
ASCC has enjoyed consistent growth since the debut of its flagship product. Following a dedicated, nationwide marketing push that has included tasting tours, sports sponsorships and artist endorsements, the company has built considerable heading into the summer. In April, the company celebrated a new all-time high in total sales of RWB Vodka, and expects the numbers for May to be even better once they’re released.
Those milestone numbers could soon be dwarfed by the company’s sales this summer, however.
“Our marketing efforts have been paying off very nicely, and we expect this to be our biggest summer ever,” Federowicz said.
RWB Handcrafted Ultra-Premium Vodka is currently available at hundreds of retail locations and online, with talks underway to make the brand available in Canada and Mexico. Soon, the company plans to boost its business dramatically by unveiling a new brand this year poised to offer consumers an unprecedented level of convenience—creating a whole new market segment in the process.
