Celsius Holdings, Inc (CSUH) announced that Triangle Imports will be the exclusive distributor for Celsius’ products in Bermuda. Triangle plans to sell Celsius at pharmacies, specialty/gourmet grocers, health food stores and corporate offices island-wide within a short period of time.
Keerome Maybury, President and CEO of Triangle, stated, “Celsius is a category-defining beverage that fits well within our portfolio of luxury/specialty products; and we feel it has a strong future with our company. Bermuda is a logical market for a product such as Celsius because the island has a growing population of highly qualified, health conscious local and expatriate professionals, who will immediately understand its benefits.”
Steve Haley, CEO of Celsius Holdings, added, “This new agreement with Triangle Imports, Bermuda further demonstrates that Celsius is gaining traction with experienced distributors around the country and abroad because it’s a unique beverage that offers something new and relevant for today’s consumers. Triangle recognized early on that Celsius offers true function and something different. We look forward to working with Triangle to support their efforts in Bermuda and know that with their experience and understanding of our product, we will see see rapid expansion and acceptance of Celsius across the island.”
Celsius Holdings, Inc (CSUH.OB) is quickly gaining ground in the quickly emerging $36 billion functional food and beverage industry. Currently, Celsius manufacturer’s negative calorie beverage drinks and is a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad market penetration. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity.
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