OSL Holdings, who is focused on leveraging real-time transaction data through their THINKplatform™ suite of business units to execute compelling technological bridges between buyers, broader commercial channels, and unique sellers, built their tech platform on a fusion of social media functionality and the kind of real-time situational awareness architectures that can only emerge from their specific brand of deep-data analytics.
The THINKplatform is made up of three basic units:
- thinkDATAnow™, which handles development of the real-time information backbone that enables sharing all that data between manufacturers and independent retailers
- thinkREWARDS™, which designed the ultimate in highly portable real-time loyalty reward program frameworks, a universalized system that works between merchants with ease
- thinkDIVERSITY™, which dovetails in with the rest of the units and brings the ecommerce, real-time rewards, strategic sourcing, and social media capabilities provided by the rest of the operation to secure prime territory in the diversity market, helping corporations to meet otherwise difficult diversity spending targets as well
The market for high-value transaction data is poised to explode more and more with each passing year as the resolution between manufacturer and consumer is dialed in to ever higher levels via big data. That’s why the game plan OSLH has put together for harvesting the kind of rich data manufacturers desire is so vital, especially for those manufacturers targeting markets like the difficult to quantify convenience/liquor store segment or urban retail segment. Furthermore, the very process of collecting and selling such rich data puts the company in a prime position to create public and private e-markets that have their own, uniquely attractive buy-side and sell-side dynamics. Naturally the OSLH story goes way beyond just selling data to manufactures.
The thinkDATAnow unit is hammering out a nodal network of capture points and is already able to deliver the necessary structured data for creating high-frequency urban retail environments. This is 21st century, customizable marketing based on real-time empirical sales and customer data that can really map the spending habits of the highly sought after, yet difficult to target, high-frequency urban shopper. Full-basket sales data that spans entire markets at the push of a button sure takes a lot of the guess work out for manufacturers, brokers, and retailers when it comes to impacting these consumers. The actionable intelligence thinkDATAnow can provide is a market share bonanza, and with live custom dashboards detailed product evaluation and analysis is a snap. We are talking granular intelligence tools that can help understand what will work and how to pull it off within budget.
Through the development of real-time rewards systems under the thinkREWARDS umbrella, OSLH will be able to acutely differentiate itself from other programs out there today, due in large part to the extremely fluid portability of thinkREWARDS between merchants. To build on this platform’s obvious methodology benefits, OSLH has devised an ingenious plan to cater directly to under-served market segments. By generating rewards programs that support causes and show consumer advocacy, especially with strong diversity market tie-ins, OSLH is tapping into a massive income pool that is essentially neglected.
The appeal to the consumer with rewards programs like this is huge because they get to save money while supporting their favorite causes and the retailers absolutely love the drawing power/consumer loyalty such programs generate, as they show the consumer a particular business is of a like mind. The first huge diversity target for OSLH is the LGBT community, which shows premium receptivity metrics to the reward program’s dynamics and cuts across all consumer segments, representing a whopping $2T in purchases last year, the biggest among minorities.
Because the company is able to generate revenue through usage of the rewards program at the point of sale (on each transaction) and because partners can readily generate/issue rewards, the recently announced (June 7) Equality Rewards™ Program iPhone free app roll out should really prove what the OSLH formula can do. The company has pulled out all the stops as well, engaging with some of the biggest names in the Los Angeles LGBT community for the roll out. Users can now download the app to their mobiles and search for participating businesses, earning Equality Rewards currency immediately. Businesses can also partner up and connect with the hundreds of thousands of members from the company’s partner organizations, representing a giant wave of capital looking for someplace to land.
This is a key facet of OSLH’s strategy and the thinkDIVERSITY Marketplace is evolving as a trusted venue for connecting buyers with suppliers that they can be confident about. Taking advantage of over two decades of experience in the diversity space, thinkDIVERSITY is combining the needs of all entities in the supply chain with that of advocacy groups into one holistic ecosystem where high-visibility PR can really drive underlying throughput. The tangible revenue horizons inherent in the company’s business model, as well as the reciprocal nature of that revenue generation, is really something for investors to take a closer look at. With OSLH poised to capture substantial tier one and two footholds in the underserved diversity market, this growth-oriented company should be kept an eye on for further near-term acquisitions or developments.
To learn more about OSL Holdings, visit www.OSLHoldings.com
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