The company’s latest acquisition makes sound business sense, and the terms of purchase secure essential stock value. Since the management has established significant equity in the home, pool, and spa cleaning market, there are significant profit implications in adding a whole new range of products for the marketing and distribution overheads to service. The management has done well to retain the services of key personnel behind the business it has acquired, and the negotiations to pay for ownership over a period of about three years implies attractive cash flows from the investor perspective. This is why investors should expect the company to start profitable business operations in the near future.
Hygiene and environment conservation are twin public concerns that this company addresses in a comprehensive way. The management has assembled modern brands that meet all the major criteria of efficacy against pathogens and agents of infections, while offering new safety and environment conservation measures, which today’s consumer values so highly. The marketing function, both in the group company, and in the one it has acquired, has chosen memorable brand names, and won invaluable goodwill from home and pet owners, as well as from owners of recreational facilities.
The Company can look forward to a wide platform of both individual consumers and industrial clientele. Its presence in the market for chlorine and bromine free products is a strategic strength, because opposition to the corrosive and hazardous natures of these chemicals has spread. The coming years should see the excellent branding yield a steady stream of revenue, as the demand for ecologically sound cleaning products grows.
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