Attitude Drinks, an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced that White Quartz Bottling has re-ordered over two full truckloads of Phase III®. This new order represents a 100% increase over their last order of Phase III®. Attitude Drinks announced the relationship with White Quartz in November 2011, enabling a coordinated and efficient “go-to-market” strategy. White Quartz Bottling has established new distribution agreements with 11 regional direct store delivery (DSD) companies in Florida, Georgia, North Carolina, Alabama and Tennessee.
Bob Hearn, Director of Sales and Marketing, commented, “The acceptance of Phase III® by our distributors has been incredible. The product is right on- time for an emerging category in the beverage business, and our customers recognize the huge opportunity this product offers. We anticipate continued and substantial success with Phase III® in 2012.”
Jack Shea, EVP of sales for Attitude Drinks, stated, “It is gratifying to see the rapid growth of consumer demand for Phase III® Recovery on the east coast, particularly in Florida. The hard work of our partners at White Quartz is a big factor in our ability to satisfy consumer demand for Phase III®.”
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