Gilbert Arvizu, President and CEO of Sports Pouch Beverage, is a long-time food and beverage broker who operated his own company, G.T.E Food Brokers, from 1978-1988. During these ten years, Gil helped launch Tina’s brand of frozen burritos and Mexican entrees, Grande Foods and Michael Angelo’s frozen Italian entrees into brands producing over $100 million in annual sales.
In 1988, he sold his company to CBBH, one of the largest food brokerage firms in California, and joined them as a group Vice President responsible for Meat, Deli, Service Deli and frozen categories.
In 1995, he was directly responsible for introducing a full line of Green Burrito brand, high-end burritos, to the Southern California retail food chains and achieved 80% authorization in only six months.
For the past three years, he has been consulting food manufactures and chain restaurants on restructuring their sales forces and introducing new items into the retail food chains. Most exciting, he has now developed a new innovative packaging concept for the pourable beverage industry and founded Sports Pouch Beverage Company, Inc.
About Sports Pouch Beverage: Sports Pouch Beverage Company, Inc. (OTC: SPBV) was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name “All American Sports Pouch” and has a “Process Pending Patent” for the Sports Pouch Beverage package with pull-push spout.
Though the product tastes good, Sports Pouch’s true advantage lies in its packaging. Where the consumer is frustrated with opening a pouch beverage (i.e., Capri sun), Sports Pouch comes with a pull-push spout that reseals its container.
With pull-push spout pouch technology, consumer use problems with pouch beverage packaging are eliminated; i.e., difficulty and spillage when opening, loss of straw resulting in an inability to use the pouch and inability to reseal the beverage pouch.
Customer surveys taken in Southern California have indicated strong consumer demand for a new aseptic beverage fortified with vitamins and minerals. With automated beverage filling equipment and spout technology controlled by Sports Pouch Beverage Company, Inc., the company is in position to provide the marketplace both as a manufacturer and a co-packer, a consumer friendly beverage pouch package at a competitive price with attractive profitability.
With the combination of next generation pouch packaging technology, co-packing manufacturing, new brand beverage line and established beverage distribution contacts, Sports Pouch Company, Inc. is positioned to provide the marketplace with advance beverage pouch packaging and a new brand beverage at competitive pricing while allowing for attractive profit margins and strong growth potential.
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