Dynamic Response Group Inc. is best known for their innovative marketing solutions for products like Proceed, a hair thickening system for men, and Riddex pest control products, but can now say they have successfully branched out into the music marketing industry. The company announced today that its “Legends of Soul” DVD, featuring performances by the Miracles, Delfonics and other legenday artists, has surpassed to $2 million in sales mark. This stunning number has been achieved in less than three months on the market!
The DVD is the fifth multi-million dollar product that the Dynamic Response Group has already successfully launched. Michelle K. Rice, CEO of DRG commented on the milestone: “I am very pleased with the enthusiastic response to the “Legends of Soul” DVD Series…Entering the music marketing business is a significant opportunity for us and aligns with our strategy to further expand and diversify our product base. Based on current visibility, we expect a continued strong performance from the product and look forward to leveraging our innovative marketing solutions to raise brand awareness and continue to drive sales.”
DRG also announced this week that Riddex has eclipsed the $10 million mark in total sales. This product continues to gain momentum from its short form infomercials that generated $2 million in sales in only the first two months of airtime. DGR claims that its marketing success is derived from creating brand awareness and knowing the audience they intend to target. On the wave of successful existing products DRG also has an exclusive three year deal to market the Official NASCAR Members Club, which has a potential fan base estimated at over 75 million in the USA alone.
For the three months ended September 30, 2007 the company saw gross revenues of $4.77 million, an increase of $2.21 million from the same quarter in 2006. They are currently scheduling a release for their 2007 fiscal year and an earnings call will take place soon. The company is in contract with an additional five new products and plans to begin testing them in 2008.
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