Tootie Pie Company, Inc. reported that its first Groupon campaign in 2011 was a huge success. More than 6,000 possible new customers will visit the three San Antonio-area Tootie Pie Gourmet Café locations, a significant jump over the more than 2,000 customers from Groupon in 2010.
“As we head into the holidays, we thought now was a good time to increase traffic to our Cafés. So far, this new Groupon campaign has doubled last year’s Groupon campaign sales. So, it is clear that we have not only achieved, but surpassed our goals for increased traffic” said Don Merrill, President & CEO. “To date, we have used Groupon for our Cafés in San Antonio and Fredericksburg and will follow up with Austin and Dallas in the coming weeks.”
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 45 countries around the world. The latest Groupon deal featuring Tootie Pie Gourmet Café offered locals the choice of a prix fix menu for either two or four people at a 57 percent savings.
Merrill also commented on Tootie Pie Gourmet Café’s increased use of social media.
“We continue to use social media to help drive sales. Our fan base on Facebook has grown from 400 in early 2010, to over 8,000 and adding more daily,” added Merrill. “With little to no upfront costs, coupled with some very exciting results, we expect social media to continue to be an important tool for driving sales, as well as a way to attract and maintain Café customers,” Merrill concluded.
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