DNA Beverage Company is a grass roots beverage company that manufactures and market energy drink products. The company was formed by a group of individuals in the surfing, skating, and moto-cross industry. After trying other energy drinks made by the leading beverage companies they felt that they could come up with a better tasting drink. The company not only promotes the drink, but also lives the lifestyle of its consumers. DNA has infiltrated the local surf, skate, wakeboarding, moto-cross, and tattoo shops across Florida.
Due to the increase demand for the product, DNA Beverage Corp. has relocated its corporate office and distribution center to support its growing national business. The Company’s expansion is the result of an increase of its new business initiatives, direct sales growth and the requirement for additional room to house its increasing sales and distribution.
The company is also expanding its business beyond Florida by tapping into the southeast market and has added Albermarle Distributors in North Carolina as well as Solid Gold Distributors in Tennessee. Solid Gold Beverage has been servicing convenience stores and independent grocers in southwest Tennessee and northwest Mississippi for the past 12 years with brands like Gatorade, Everfresh, Tropicana and Ozark Water.
DNA Beverage has also added the experience of John Duva as its Vice President of Sales. Mr. Duva has extensive experience in the sales and distribution of new age beverages, specifically energy drinks. His past experience includes heading up Red Bull’s Florida operation during its introduction into the United States, where he helped to create the energy drink category that now boasts US sales in excess of $4 Billion.
DNA Energy Drink™ can also be seen on the pro game circuit with the company’s action sport team consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard – all of which receive tremendous TV and media coverage.
According to BevNET’s review of the DNA drink, it is definitely a good energy drink as far as fruit flavored energy drinks goes but in a market where there is so many energy drinks, “the big question is whether or not the market has room for one more”.
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