Nextera Enterprises, Inc (NXRA.OB) announced that their wholly owned subsidiary, Woodridge Labs, Inc, has begun initial shipments of their new product initiatives to varying national retail chains. Woodridge Labs is an independent developer and marketer of branded consumer products.
These new product initiatives, developed in 2007, include Skin Appetit – a leading nutritionally-based skin care line. Skin Appetit was developed by renowned nutritionist Keri Glassman to counteract the effects of aging. Furthermore, Skin Appetit products are formulated with an exclusive Nutrx8Complex which contains eight extracts including blueberries, cantaloupe, red grapes, creamy yogurt, wild honey, figs, walnuts and dark cocoa chocolate, as well as other ingredients, such as vitamin B5, vitamin E, macadamia seed oil, vitamin C, aloe and tea tree oil.
Other brands represented in Nextera’s new product initiatives include 40 Carrots, a Retinol-rich skin care line, and Heavy Duty Brand hair care products.
These initial shipments represent the beginning of the fulfillment of purchase orders received through December 31, 2007. These purchase orders exceed $2.35 million; the threshold requirement for the fourth quarter of 2007 is specified in Nextera’s senior secured credit agreement.
Joseph Milin, CEO of Woodridge Labs, stated, “We are eager to see the consumer acceptance of our new product launches, which for the most part have been well received by our existing retail customers.”
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