DeCODE Genetics (DCGN) has announced the official launch of the company’s deCODEme service. This service enables individuals to get a detailed look at their specific genome, the first technology of its kind.
Through one’s subscription to deCODEme(TM), any individual can learn what their DNA says about their ancestry. Individuals can also learn about their body (traits such as hair and eye color), and whether or not they exhibit genetic variants that have been associated with a higher or lower risk of common disease.
After sending in a simple cheek swap, it only takes two weeks for customers to receive an expert analysis of over one million key variants across their genome, accessible through an easy-to-use and intuitive user interface. The introductory promotional price of a subscription to deCODEme is $985. Starting today, deCODEme will begin accepting subscription orders vis a vi the company’s website.
Kari Stefansson, MD, PhD, and CEO of decode, stated “We are pleased to announce the launch of this ground breaking service. Just a few short years after the first completed sequencing of a human genome in 2003, it is now possible to analyze on a single computer chip a large proportion of all of the variations in the genome that make each and every one of us unique. Your genome is yours to discover. In an era when we are encouraged to take greater personal control of our lifestyle and health, we believe we should all have the opportunity to learn what our own genome can tell us about ourselves.”
She continued to say, “You have the opportunity to take advantage of the best that science has to offer when you learn about disease risks associated with your genetic variations and ancestry with deCODEme(TM) and you have the opportunity to engage in a fun and interesting exchange when you compare your results to those of your friends. This service is about you, and so we will integrate the feedback that we get from our first subscribers to continue to optimize it, to make deCODEme(TM) what you want it to be. We invite you to learn more about the service and yourself.”
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