Reed’s announced this morning that it will be participating at the 2007 Anuga Food Fair, which is located in Cologne, Germany. The company’s involvement at the food fair is part of the management’s strategy to expand Reed’s sales base to an international market.
Chris Reed, Founder and CEO, stated, “We are tremendously excited to be participating in the Anuga 2007 Food Fair, which is recognized as the leading trade fair for international food and beverage companies. We believe significant opportunity exists to increase the exposure of the Reed’s brand within the international marketplace.”
He continued to say, “While we are early in our international expansion efforts, we are committed to establishing Reed’s as a global brand. I am confident that Bob will be a valuable contributor to the international growth of Reed’s.”
Reed’s will be showcasing both the Reed’s Ginger Brew and Virgil’s Root Beer product lines at Hall 10.2 – Booth F082d. Approximately 150,000 international trade attendees are expected to attend. This great opportunity provides Reed’s with a means to increase their exposure on a global basis in a single location.
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