StockGuru Blog: Rhino Outdoor International (RHOI) – What WE.ROCK Means for RHOI — Putting It In Perspective — RHOI ROCKS!

OTC: RHOIStock Guru ProfileRhino Outdoor International, Inc.

I know you received this morning’s report on the surprising news that RHOI has reached a definitive agreement to purchase the World Extreme Rock Crawling Championships Series (W.E.ROCK).

WHY THIS AGREEMENT ROCKS

The W.E.ROCK participants are off-road vehicle enthusiasts and RHOI has been a sponsor for years. Remember, these guys have repeatedly proven they are market savvy! This time they took their market savvy and have decided they do not just want a piece of the pie — they want the whole pie!

I wanted to put this in quick perspective for you!

WE.ROCK is the leading organization sponsoring events in the Rock Crawling category. Check out the Rhino Off-Road RTV. That picture is enough said! There is every reason in that one image to understand why the Rhino Off-Road RTV rocks the WE.ROCK world!

Rhino Off-Road RTV’s have been included in their events as their own, special class – allowing amateurs, and independent machine owners, the opportunity to compete on the same courses as professionals. The Rhino Off-road RTV has done well and can compete against custom machines that cost upwards of $100,000. Translation: that’s three to four times as much as a production based Rhino RTV and that is S-I-G-N-F-I-C-A-N-T!

WE.ROCK events are on an upward trend in participation. And let’s face it … we all recognize that extreme sports are growing in popularity and this trend is here to stay.

As WE.ROCK continues its growth trajectory, not only do the participants expand but the fan base expands with the inevitable result that MORE publicity is generated.

ENTER RHOI – the media savvy Off Road Company. Targeting your niche market is what marketing is all about in niche industries and RHOI has indicated they get it!

The WE.ROCK events are a perfect venue to display and demonstrate the capabilities of the Rhino Off-Road RTV to virtually go anywhere.

The ownership of WE.ROCK will provide RHOI with a great promotional avenue to reach off-road enthusiasts for both the Rhino Outdoor products and future off-road products that are being targeted by the company.

One more important point …. if you read this blog regularly you understand the U.S. market is not the only game in town … The international position of a company is crucially important. RHOI gets that too.

WE.ROCK is important to RHOI’s International Business Plan: the 2007 World WE.ROCK Championships will be held in Australia in January, where the Rhino Off-Road RTV has tremendous international potential.

It is anticipated that W.E.ROCK will become a wholly owned subsidiary of the company through a stock exchange agreement and that the deal will close on, or near, September 1, 2007.

If you cannot pick up a copy of the August Car and Driver, with and RHOI profilean online version of the article will be available soon at www.caranddriver.com – of course, I will alert you as soon as it becomes available online!

Source: Rhino Outdoor International, Inc.

Rhino Outdoor International, Inc.
1191 Center Point Dr. Unit D
Henderson, NV 89074
Phone: (877) 446-6788
Email: info@rhinobrands.com Website: www.RhinoBrands.com

Investor Relations Redwood Consultants, LLC
Jens Dalsgaard
Phone: (415) 884-0348
InvestorInfo@RedwoodConsultants.com

About Rhino Off-Road Industries: Rhino Off-Road Industries is the manufacturer of the innovative Rhino Off-Road Rough Terrain Vehicle (RTV). The RTV was designed for active, outdoor oriented families and individuals wanting to experience off-road adventure in virtually any off-road terrain. The Rhino RTV has added a new dimension to wilderness adventure tours and created a new category in the growing off-road rental industry. For more information please visit the ROI website at www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.

Disclosure: Pentony Enterprises LLC expects to be compensated up to $12,000 by a non-controlling third party for profile coverage. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. StockGuru.com is owned and operated by Pentony Enterprises LLC, 9555 Lebanon Road, Suite 103, Frisco, Texas 75035. Telephone: (469) 252-3030. Web: StockGuru.com. Email: Publisher@stockguru.com.

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