Rushnet Targets Japanese Market
Rush OTC: RSHN Stock Guru Profile
Japan is the initial target market for RushNet’s sales of their new beverage, Deep Ocean Water from Hawaii.
Hawaiian Deep Ocean Water is harvested from 600 meters – 2,000 feet below the Ocean surface off Oahu, Hawaii, where the water has been protected from the influences of the toxic environment of the Earth’s surface. This remarkably pure resource is considered the healthiest source of water available today. It undergoes state of the art desalinization and R/O treatment on station, and is securely shipped to RushNet Inc. in 5,200 gallon flexitank lined containers. Link to DO Water process.
Japan is the ultimate test market for beverages; it has six million vending machines and 40,000-plus convenience stores. The result is about 1,000 new drink products released every year, making Japan’s beverage market among the most crowded in the world. Hit drinks can sell half a billion cans a year. The approach has made Japan into a kind of world-wide beverage testing ground, says Gary Hemphill, managing director of the Beverage Marketing Corp. in New York.
Japan has a prolonged interest in beverages that are energy and health enhancers. In the U.S., soft-drinks makers usually conduct years of consumer research before launching a product. Japanese producers do limited research, throw new varieties on the shelves and see what happens.
Minoru Matsumoto, a senior officer at Seven & I Holdings Co. — Japan’s biggest convenience-store operator and the owner of 7-Eleven stores world-wide says it is typical for Japanese customers to become bored with drinks faster than ever.
To keep up with this constant desire for new products, convenience-store chains demand beverage makers provide them with unique — and sometimes exclusive — products. Advanced in-store technology tracks sales daily, and flops are pulled from the shelves in as little as three weeks. The power of the convenience stores is so great that they sometimes charge drink makers “placement fees” to secure prime real estate in the drinks aisle.
Pressure to maintain the right image with consumers and a good standing with retailers pushes beverage makers to launch hundreds of new drinks a year.
“It’s becoming a self-perpetuating system,” says Dave McCaughan, executive vice president at marketing communications company McCann Erickson Japan, a part of Interpublic Group of Cos.’ McCann Worldgroup. “The whole industry is just geared towards new products, new products, new products.”
This is a smart move for Rushnet. Japan’s beverage industry is well developed and Deep Ocean Water is the type of product consumers are willing to try in a country where brand loyalty is almost non-existent.
Source: Barrons, Wall Street Journal, Rushnet
RushNet Inc.
P.O. Box 207
Blue Island, IL 60406
Phone: (708) 389-6625
Fax: (708) 389-6504
Investor Line:
Gemma Matthews
(260) 456-5241
Email: investorelations@enjoytherush.com
Website: http://www.enjoytherush.com
http://www.applerush.com
Forward Looking Statement: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company’s best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company’s public announcements.
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