WGLE — WGL Entertainment Holdings, Inc.
Stock Guru spoke with the CEO of WGL Entertainment Holdings, Inc., Mike Pagnano, about the reality of revenue in the reality television business.
“The bottom line is that we have seven one hour episodes. One hour of television time creates 28 commercial slot for 14 minutes of commercial time. Slots cost two cents per viewer. The numbers tell the story. The commercial time slots pay for the show. Everyone knows that.”
“The math is simple though: three million viewers the cost is $60, 000.00 for thirty second spot or $1,680,000.00 per show or $11,760,000.00 for the season. With those kind of numbers this is a lucrative situation. And three million viewers is on the very low end of the range. Also during a second season we will have product endorsments to contribute to the cost of the show. Our estimates far exceed three million U.S. viewers and our foreign viewership will help as well.”
“Selling our show is a process with which I am familiar. As I see television today there are far more opportunities than risks. The abundance of cable and satellite channels and the lack of programming to feed them has created a mandate to develop low cost local productions. You cannot fill your time slots with ten year old sitcoms and creeky old dramas — that no longer resonates with the public. Cable channels do not have to attract mass audiences needed for broadcast shows. Plus a big factor for cable is that they can draw on a dual revenue stream of both advertising and subscription revenues. Innovative programming has proven to be effective in attracting the more affluent niche audiences that advertisers crave. That’s why I believe we have a winning product here and we have a product for which there is a need targeted to the affluent audience. This is a win/win situation.”
With the U.S. revenue stream, the foreign revenue stream, and product endorsements in the second season reality television is becoming an important fixture in television. Cable companies are clamoring for these types of shows and we have one with the right chemistry, the right demographic and the right price.
Stay tuned: as Stock Guru and Mike Pagnano look at the revenue potential of reality T.V. with several shows in production and sold.
WGL Entertainment Holdings, Inc. — WGLE
963 Helmsley Court
Unit 107
Lake Mary, FL 32746
Website: http://www.worldgolfleague.com
Phone: 407-328-8538
Forward-Looking Statements: With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences; therefore, such projected events and anticipated results are not warranties or guarantees that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the Company’s web site(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.
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