Attitude Drinks, Inc. announced this morning that it will begin marketing Phase III Vanilla in early November to meet the demands and requests of customers and distributors. The recovery drink is the world’s first shelf-stable, real milk beverage and will complement the chocolate flavored Phase III already available by Attitude.
The new flavor is formulated using the same scientific research as the chocolate drink with an optimal 1:1 protein to carbohydrate ratio to maximize post exercise recover and support lean muscle growth.
Roy Warren, CEO of Attitude Drinks, stated, “For Attitude Drinks, adding a second sku will enable larger retailers, distributors and others in the beverage industry to place significant orders, and help further our penetration across the United States beverage marketplace.” Mr. Warren continued, “While 50 percent of Americans’ favorite flavor is chocolate, vanilla is widely reported as the second most loved taste in this country. Adding vanilla to our product line helps Phase III reach a much larger consumer base; specifically those who want the recovery value of real milk, but either don’t like chocolate or really, just want a different flavor.”
According to Mr. Warren, this is just the first extension of the ultra-filtered, real milk recovery drink. Attitude anticipates bringing additional flavors to market in 2011 as the Company plans to continue to deliver a superior source of protein in a variety of flavors in the rapidly growing sports recovery drink arena. Attitude is innovative in its beverages in that the Company is exploiting recent scientific evidence of the benefits of real milk and protein as an exercise recovery aid. It was February of this year that saw the first drink of this nature launched commercially by Attitude Drinks.
Late in July, Attitude Drinks announced the appointment of Maximum Marketing as a sales marketing agent covering a vast majority of the country. Maximum Marketing is the largest, most successful independently owned regional brokerage company in the Midwest, Northeast and Southeast. Founded in 1991, the company’s sixty five sales representatives have relationships with natural and specialty distributors, retail chains and independent stores. While a larger national roll-out is still progressing, Attitude, through its distributor in New York, High Five Distributors, has strategically placed Phase III in retail outlets in virtually all channels of trade in NYC. Phase III Recovery can currently be found in over 100 retail outlets around New York City, at many locations in Brevard and Palm Beach Counties in Florida, or ordered online on the Company’s website at www.attitudedrinks.com.
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