Clearly Canadian (OTCBB – CCBEF)
Turnaround is Underway – Link Here for Filing
- 2nd qtr Revenues up 10.5% from 2,418,000 to 2,673,000
- 6 mos. Revenues up 7.8% from 4,058,000 to 4,375,000
- Debt Free – $5.3 million in cash
Clearly Canadian is planning the launch of two new products this autumn and is looking to boost its presence in the US.
Clearly Canadian is not resting on its laurels. It is building on the progress made in the last six months, which has seen it clear its debts and revamp a number of key products with notable success.
Last month, Clearly Canadian raised $3.3m after selling 1.2m shares in the company and wiped out its debt after settling a 1997 legal claim. The moves followed the relaunch of the original flavours in its sparkling flavoured water range in May in response to consumer demand.
Sonia Manson, marketing manager at Clearly Canadian, said the company is bouncin back after a series of losses and falling sales last year.
Manson told just-drinks that the company had decided to go back to the original formula for its Clearly Canadian sparkling waters range after a change in the recipe hit sales.
“Our brand equity has always been very strong but sales did drop off,” she told just-drinks from Vancouver on Friday (11 August). “There were a series of decisions on rebranding our core products and a change in formulation which shocked people – it was too drastic.”
The range, with flavours including blackberry and cherry, is made with cane sugar, a recipe that appeals to consumers who want “fuller flavours”, Manson said.
“We’ve gone back to what people loved about the product and revisited our previous look and formulation, using cane sugar, fuller flavours,” she said. “It’s a nice option for those who don’t want a calorie option. It’s indulgence but without the guilt.”
Manson said that Clearly Canadian plans to launch two more products this autumn. She declined to give precise details on the products but hinted that there are “more non-carbonated lines that we’re looking at”.
Clearly Canadian recently signed a promotional deal with basketball star Steve Nash, which will see him act as brand ambassador for the company’s products and Global Water, its initiative to widen access to safe drinking water around the world.
Manson said the company was also looking to revive sales of its oxygen-enhanced water product, which was popular with athletes in North America. “Its distribution had dropped off but we’re looking to do something with this type of product. There are couple of new things that we are looking at – Nash’s status will definitely help the claims we are making with the product.”
The US accounts for three-quarters of Clearly Canadian’s business but Manson said the company was looking to expand further due to consumer demand.
“We’re looking to expand everywhere and expand our distribution in the US. We’ve got new financing, we’ve paid off our debt and we’re in a great position to grow.”
Stay tuned for more information on market trends toward bottled water and that impact on Clearly Canadian.
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as expects, intends, plans, may, could, should, anticipates, likely, believes, estimates, potential, predicts, continue and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s belief that a strong financial foundation could accelerate its efforts towards broadening distribution, increasing availability of its product lines, exploring all profitable alternatives related to its brand name, developing new business and product lines and implementing its stated strategic initiatives. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
SOURCE:
Just Drinks and
Clearly Canadian Beverage Corporation
Investor Relations contact:
Steve Cook, 800-983-0993
investor@clearly.ca
or
Marketing contact:
604-742-5314
smanson@clearly.ca
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