On any given day, any one of a hundred different technology resellers will splash their ads in magazines, B2B circulars, and direct mailings. Obviously the idea is to get to the person with the ability to make purchasing decisions, and then hope that the pictures and descriptions of all that hardware gets his blood simmering and he purchases some equipment. But more times than not, what the decision maker needs is a solution, not just a box full of processing chips.
Though there are many Resellers with the product and know-how to build out a technology infrastructure, there are really few that can meet their clients’ dynamic, and exacting, corporate objectives. This is where experience, skill and a working knowledge of a particular technology will make the true difference between a customer that “bought something” versus a customer that “got his problem solved”.
In today’s rapidly changing technology landscape, customers’ needs are now extremely varied, and often quite precise. It is simply no longer enough for a technology reseller to carry all the “name brands” and have the pretty logos on their web site. They have problems, and they need solutions to their problems. Solutions come from people, not metal boxes or silicon chips.
This takes “reselling” to a whole new level. Not only is hardware or software a part of a customer’s technology solution, the customer must feel comfortable that the system they require to solve a particular need is indeed the right system for the job. How many resellers truly have the working knowledge to not only diagnose the exact needs of a customer, but then provide the exact solution to meet that need? Unfortunately not enough. Too many times the customer is sold equipment he doesn’t need, or isn’t the best for his application. This leads to frustration, and of course lost business. Nothing will sour a business relationship than selling someone too much product, or not the right product for his needs.
This is what makes On the Go Technologies group such an interesting company. On the Go is a publicly traded company, trading under the ticker symbol OGOH. They realized from the start that just selling hardware was a short sighted concept, and that as technology grew and became more user specific, they would forge their fortunes via “solutions”. As a total solutions provider, they believe in supplying their customers with more than just hardware and software. Working with their in house Network Architects and/or System Engineers, their Senior Account Managers can help design the perfect solutions for almost any technological requirements.
With a wise history of acquiring operating businesses with already established contracts, On the Go has expanded into a total solutions provider, with expertise in solutions ranging from such diverse backgrounds as medical devices and digital video special effects, to Healthcare archives, disaster recovery, Research, connectivity, vulnerability studies, network solutions and a host of other high priority and valuable services.
Growth has been very good for On the Go, and estimates for the fiscal year of 2007 suggest revenues surpassing 27.5 million dollars. Speaking of growth, According to Datamonitor, healthcare providers will spend as much as $39.5 Billion on diagnostic and software technologies by 2008, representing a 7.4% five-year compound annual growth rate from 2003. OTG clients, the likes of larger hospitals and diagnostic centers, have been and will continue to be the catalysts of this sort of growing IT adoption.
Growth, combined with debt reduction, streamlining of expenses, and market know how is leading OTG to a very bright future. Investors knowing how important growth and retirement of debt is to the bottom line should take a strong look at On the Go. The future will have challenges and On the Go will have solutions.
