Vertical Branding, Inc. (VBDG.OB) is a consumer products, branding, marketing, and distribution company that utilizes an integrated vertical marketing strategy for all of its products.
The Company utilizes a variety of media channels, including television, online media, and print advertising. Vertical Branding has also established retail, catalog, and international product distribution channels to drive consumer sales.
The Company’s focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the health, beauty, relationship, personal care, and house ware product categories.
Vertical Branding has experienced rapid revenue and earnings growth through new product lines such as Hercules Hook which has found its place on the shelves of the biggest retailers in the country such as Wal-Mart and Target.
The Hook has contributed approximately $9.5 million of revenue for the first quarter of 2007. Vertical Branding’s Return on Investment marketing strategy coupled with strong growth in its retail division has produced impressive results over the last two quarters.
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