Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future growth, and mobile advertising is no different. The need to advertise through mobile devices has become obvious with Global GSM and 3GSM subscribers reaching 3.48 billion.
Jason Spero, vice president of marketing at AdMob, who demonstrated a free mobile-analytics tool at a recent Mobile Monday meeting, stated, “There seems to be a trend among the companies that have started early. Ringtones and other entertainment content comprise the largest chunk of mobile advertising, along with car ads, TV and movie promos, and ads for well-known consumer brands.”
Exchange Media’s mobile platform allows users to watch the ads on a private mobile screen while offering advertisers personal, user-exposure totaling almost 15 hours a day x 7 days a week. In contrast, TV/Radio exposure averages 3-5 hours. With more than four out of five U.S. adults owning a mobile phone, there’s a very large, under-capitalized source of revenue waiting to be tapped.
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