Mixed Martial Arts (MMA) has been enjoying a flourishing birth here in the United States and The Fight Zone, Inc. is on the threshold for capturing such an engaging audience. If you aren’t familiar with MMA, you soon will be. Mixed Martial Arts has been covered by 60 minutes and has a wide pay-per-view audience with the highly prized demographic of men 18-34.
Although it’s not a sport for everyone, it’s certainly much more civilized then previous incarnations of the sport in the mid-90’s. These days, there are 31 fouls, and the fighters don’t come at each other bare-fisted anymore. They’re required to use special gloves with a little bit of padding over the knuckles. No kicks to the groin anymore, no stomping your opponent once he’s down. The octagon itself is 30 feet across. There’s padding under the fighters’ feet, and they put the fence around it so the fighters don’t go rolling out onto the floor. This sport may be intense, but the risk of brain injury is actually much lower than that of Traditional Boxing.
To give you an image of the market size interested in MMA, The International Fight League just went public and it is valued at more than $150 million. The Fight Zone provides complete services including discipline training, strength and conditioning training, management, marketing and sponsorship programs. The Fight Zone provides all the resources necessary to quickly develop fighters to a Pay-Per-View (PPV) level. At the Pay-Per-View level, audiences of 600,000-700,000 are common at the headliner matches and at $40 each, the money adds up fast. $28 million alone on the event that 60 minutes covered.
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