The energy drink company Who’s your Daddy (OTCBB: WYDI) has new pep in its step with a reported $459,000 in sales in the third quarter, equaling a 349% increase over second quarter sales.
The company’s recent quarterly report showed a need to raise capital. However, at the same time Who’s Your Daddy has an aggressive plan to have a strong presence on military bases, as well as expand in Mexico and overseas in West Africa through third-party distributors and prepaid orders. Company CEO Mike Dunn said one objective is to have the company’s “King of Energy” drinks in about 20 military bases by year’s end.
“We believe our tasting program at the point of sale, which is a significant part of our new marketing strategy, will accelerate the adoption of the product by the consumer,” Dunn said.
One strategy goal for the Carlsbad, Calif. company is to produce cans commemorating each branch of the United States military, with a portion of sales going to Fisher House, a non-profit organization providing housing to families of injured soldiers requiring extended-away specialized care. The company will also donate to the Wounded Warriors Project, a non-profit organization helping severely injured service members.
Let us hear your thoughts below:
