Web 2.0 is firmly in the saddle. Websites without user-generated content are already taking the backseat. The implications for every business in which you have a stake are huge. Do not be satisfied with mere lip service to e-commerce. Make sure that enterprises on which you depend for your financial estate are up-to-speed in restructuring operations around the Internet. Look for answers to at least one of the following two questions:
1. Has your company slashed operating costs through Internet marketing? A CRM platform should cut layers in a sales organization. Pay-per-click advertising should make deep inroads in to advertising budgets. Web conferencing could nearly eliminate travel. It is the same with Internet telephony and landline bills at the end of the month. Secretaries and personal assistants should be part of folklore. Most companies flirt with the Internet, while nursing 20th century structures at the same time: they will be the first to fall prey to inflation and recession.
2. Has customer engagement improved? How far up an organization can all stakeholders reach with their concerns? Are customers given the run-around when they need service? Does the corporation know how many customers it loses to and gains from the competition? Have logistics become radically more productive than they used to be last year?
Web 2.0 works for stock investing just as for business management. Shun companies that treat you like wallpaper. Companies that value retail investors should be given extra attention.
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