Market saturation is a dirty word in most markets. It means that those who pioneered the market have gotten their slice of the pie but end up seeing their shares dwindle as others enter the market. Finding a company that can solve this dilemma through innovation or other means will ultimately lead to profit.
Who’s Your Daddy Inc., an energy drink developer, manufacturer and distributor, works to develop and sell its “King of Energy” energy drink line of products through its registered “Who’s Your Daddy” trademarked corporate name. Additionally, it markets and licenses its trademarked “Who’s Your Daddy” name to those interested in one of the more popular statements –advertisement or otherwise – of the day.
The company’s energy drink (and other product variations) is distributed to major food retailers and convenience stores nationally. Further fleshing out of its national distribution system will require a presence in the Northeast and several individual states dotted across the country. It is, however, the company’s plan to begin distribution internationally that holds great promise for increased profits. To this end, the company has developed a relationship with T-Bone Beverages, an international food distributor with over 20 years of international food trade under its belt, to export its products to Nigeria and Benin. With 135 million consumers, the company is hoping for a nice return in Nigeria and Benin before expanding its international presence.
The $8 billion “functional drink” market has no shortage of participants vying for their share of the profit pie. An international strategy by the company does appear to be a solid move to boost revenue in an increasingly crowded market. Having an experienced international distributor at hand –with the possibility of warrants being issued to it based on sales – is a solid indication that the company is committed to expanding its brand past more traditional avenues. “Who’s Your Daddy” may be a fad name of the moment, but its energy drinks do appear ready to stick around and profit for some time to come.
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