One of the world’s most recognized providers of real-time market data, QuoteMedia is trusted by investors the world over. The company recently announced its involvement with the Captivate Network, a subsidiary of Gannett Co., Inc. QuoteMedia is the latest addition to the network’s programming, and will fall in line with other major media providers such as CNN, USA Today, CNET and Forbes.
Captivate’s digital news and entertainment network spans an impressive 8,400 digital flatpanel screens, strategically located in elevators throughout 24 of the country’s largest office towers. The system delivers over 55 million impressions a month, and has earned an unbelievable average of 48 percent ad recall.
Mike DiFranza, president and general manager for Captivate noted, “We were impressed with the quality of QuoteMedia’s market coverage, their technological strength and particularly the level of support they provide. QuoteMedia has worked with us to ensure we are providing our viewers with the most up to date financial information possible.”
In response, QuoteMedia CEO Dave Shworan stated, “Captivate is a recognized leader in the business focused digital marketplace, with a well deserved reputation for the quality and diversity of their programming. Their decision to use our data services is a wonderful endorsement of our product, and it provides a great opportunity to connect with their highly targeted audience of business professionals while exposing QuoteMedia’s brand to millions of viewers.”
The agreement certainly seems as if it will benefit both parties. The placement increases the services and credibility of Captivate’s ad network, while simultaneously increasing QuoteMedia’s already awe-inspiring range in the world of financial information solutions.
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