Mega Media Group, Inc.’s (MMDA.OB) mission is to become a premier player in independent entertainment and media. Mega Media Group is committed to achieving this goal by offering unique, cutting-edge radio programming with an eye toward immediate expansion beyond the New York City market, and by serving its current and future branding clients with personalized attention from its experienced staff of professionals.
In February it launched a new top 40 radio station, Pulse 87.7FM. Prior to the launch, the company announced that the station would be the new home of the popular “Star & Buc Wild Morning Show”, which at one time, was one of the highest-rated morning shows in New York City radio history. Prior to the show’s relocation to Pulse 87.7FM, it was so popular it even beat the Howard Stern Show for the top ranking in New York. At the height of its fame, the show generated over $12,000,000 in annual advertising revenue. The company will leverage this popularity to enter additional markets outside of New York City. Star & Buc Wild are nationally known, successful radio personalities, and they will give Mega Media Group a boost as it tries to launch and ramp a large audience quickly.
The format of Pulse 87.7FM is divided into three categories – talk radio, music programming and news. News programming includes headlines, lifestyle and entertainment. Another pillar of the station format is live broadcasting in the New York City area. The talk show guests range from celebrities to politicians. Mega Media Group’s portable studio and road crew is on the streets of New York City each day, interacting with the audience and producing entertaining live segments from the city’s hotspots.
Although Americans today have more entertainment options than ever, over 90% of all consumers 12 and older still listen to the radio. No other medium has this much customer exposure. Radio has strong penetration in the home, at work and in the car, and based on consumer studies, it appears that it will continue to be very influential among Americans with buying power. Mega Media Group decided to enter the mainstream radio market (represented by the listeners of Pulse 87.7FM) to appeal to these strong consumers. Because of this, Pulse 87.7FM plans to generate abundant advertising revenue, adding to the value of Mega Media Group.
Let us hear your thoughts: Mega Media Group, Inc. Message Board
